Marketing rules. It plays an extensive function in business’ practice and scholars provide pivotal evidence about the phenomenon. Anyway, the academic discourse seeking to define the concept of marketing and its measurable economic relevance is still ongoing: in the wrong direction I might add.
Even though the essential marketing practice is old as human trade is, [...]
If you work in the Marketing field, you will spend most of your professional career worrying about a lot of very similar, yet totally different concepts. You’ll deal with relationship marketing, experience marketing, permission marketing, whatever. If you understand what they are for, why they have been introduced and if they really differ from one [...]
Featured Entries
Next Featured Entry Next Featured Entry
