Marketing rules. It plays an extensive function in business’ practice and scholars provide pivotal evidence about the phenomenon. Anyway, the academic discourse seeking to define the concept of marketing and its measurable economic relevance is still ongoing: in the wrong direction I might add.
Even though the essential marketing practice is old as human trade is, [...]
There are mainly two good reasons to visit Diesel Cult. First of all, it’s a place where you’ll meet people mostly “preaching” about style, music, places and art. The second reason worth noting is that it hosts a minisite with a narrow subject focus: ITS#EIGHT – The Greatest Show of All. With its clean and [...]
This is one of the early and not fully developed pictures created as one of the several proposals for the ITS#EIGHT main theme. The study moved its tiny first steps from the eight number… the concept of infinite loop… the infinetely big and the infinitely small. What would it look like to fall into such [...]
Generally speaking, in and out of academic circles, people agree that brands play a central role in marketing. Introduced during XVIII century as symbols standing for quality and tradition, brands suddenly became a pervasive socio-economic phenomenon. Due to the astonishing variety of effects revealed by their impact on emerging cultures, brands stimulated a lot of [...]
All in all, I’m sure I can refer to this project as a risky job, since the whole color management work was done practically blinded. At that time, we were following a tigh series of deadlines for the upcoming ITS#SEVEN event, so we had no extra resources to spend on the catalogue itself (read Time, [...]
Unfortunately I don’t have as much spare time as I’d like… Moreover, just to pour a bit of gasoline on fire, I really love my everyday work in the marketing and communication field. I’m mainly curious about sociologic issues, because I learned that human life is just social life, and the scientific study of the [...]
We are all aware that the role of the “visual” is increasingly being seen as central to human perception, at least in contemporary cultures. Images, effects and artifacts allover play a powerful part in shaping our mental horizon. Even though our world is more often than not qualified as virtual, populated as it is by [...]
If you do a lot of identity work, you know the worst clients to work for are… happy-go-lucky pleople that operate in the communication field. You see, they generally pretend to know the subject matter by heart, and they also look like they feel on top of the world everyday, ready to solve the deepest [...]
The Noiza experience was one of my first attempts to grapple, however mediately, with the lack of practical applications beside theoretical studies, which is typical to italian universities. That’s why, packed with all my twenty’s enthusiasm, I engaged in this start-up, playing as art director. As of today, sitting back and thinking about past work, [...]
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