Mindplay

Paperlicious project

andreadimarco — Fri, 01 Apr 2011 00:00:00 +0200

Marketing to customers instead of other businesses is a pretty different thing. Still some people...

Whispering emotions

andreadimarco — Sun, 27 Mar 2011 00:00:00 +0100

TotalTool and POLI.design joined up to envision an art exhibition at Piazza Portello, that will be...

The BeFit projet

andreadimarco — Fri, 14 Jan 2011 00:00:00 +0100

This is one of the projects around which I’m wrapping my mind these days at MDS....

En route to Milano

andreadimarco — Wed, 22 Sep 2010 18:30:00 +0200

If there is something that I can barely tolerate, is waiting without really knowing how long....

Mastering Strategic Design

andreadimarco — Mon, 16 Aug 2010 23:38:00 +0200

Everyone’s talking about the late 2000’s recession these days. I come up speaking...

"Language is the armory of the human mind, and at once contains the trophies of its past, and the..."

andreadimarco — Fri, 06 Aug 2010 00:00:00 +0200

“Language is the armory of the human mind, and at once contains the trophies of its past, and...

The Confederation of Fantastic Voyagers Well, it happened...

andreadimarco — Wed, 28 Jul 2010 00:00:00 +0200

The Confederation of Fantastic Voyagers

Well, it happened again, and it’s been another fun-tastic job. The staff worked really hard to bring the whole concept to light and I had a great time as always. What pleases me the most is listening to people’s feelings and emotions during the event: their astonishment is genuine, and to me it represents the greatest reward!

However, this time feels a lot different to me. Not really happy looking forward to summer holidays, as I’m quite confused about what the future will bring. Things are changing, and I’d better try to figure out what to do next.

Consumer Zeitgeist

andreadimarco — Fri, 09 Oct 2009 20:02:00 +0200

Marketing rules. It plays an extensive function in business’ practice and scholars provide pivotal...

The rush for increased productivity

andreadimarco — Fri, 02 Oct 2009 00:00:00 +0200

In all likelyhood, unless you work as a freelance[1. I’m not saying that freelancers’...

Video

andreadimarco — Wed, 12 Aug 2009 23:02:00 +0200

The Greatest Show of All What crazy times these are. We all...

andreadimarco — Tue, 28 Jul 2009 23:13:00 +0200

The Greatest Show of All

What crazy times these are. We all envisage a situation of economic crisis, so severe that a cut in general demand prevent a multitude of companies from continuing to service their investments. However, crazy times call for crazy organizations, the ones that really understand the fallacy and insanity inherent the Steady Growth Model; the ones with bold ideas which vault business people beyond reengineering, beyond Total Quality Management, beyond empowerment, even beyond change, toward transformation and cultural significance; the ones who thrieve even in these brave modern times.

Here they are, the crazy ones, the passionate people that travelling over 150,000 km, across 19 countries in search for creativity, built a network counting more than 800 schools, 5600 applicants from 61 countries, and has proven itself over the course of its 8 editions… to persuade audiences, to change minds, to move the world.

We always try harder and do stuff the best we can. Hope you enjoyed the Show, as we did getting it real once again. Have a look-see at International Talent Support website for more awesomeness!

Plié and spring upward It always comes to me as great surprise...

andreadimarco — Wed, 06 May 2009 23:43:00 +0200

Plié and spring upward

It always comes to me as great surprise to discover new interests. I’ve never been a fan of dance, in general, but Corrado caught my attention with Trieste per la Danza 2009. This is the latest edition of an international dance festival, which brings to light the marvelous exhibitions of the most interesting contemporary dance companies out there. Corrado, a dear friend of mine, asked me to design some nice illustrations for this happening, so I had the chance to get informed about this whole new world and, indeed, I can feel my holy curiosity growing for the imminent event, which will take place at the Rossetti theatre, in Trieste, these very next days. I just hope this won’t turn into another new, and ardent, and unquenchable passion of mine: daytime is never long enough.

Once you are lucky… It’s definetly a good idea to check...

andreadimarco — Tue, 21 Apr 2009 00:01:00 +0200

Once you are lucky…

It’s definetly a good idea to check your mailbox frequently these days &emdash;before and after school, during lunch, and at other times during the day if possible. If you ever see a package with your name on it, coming from EVE headquarters in Italy… well, chances are you’ve been selected to be one of ITS#EIGHT finalists. Heartiest congratulations! You deserve it.

Now I warmly encourage you to do your best to control those animal spirits flinging away all over your body and read carefully the documents inside the package: there are things that still need your attention!

Additionally, if you have a lot of time on your hands, I suggest you’d spend a couple of minutes looking at the front cover, which I designed after reviewing a lot of portfolios… yours also, which should capture the overall mood expressed by competitors. That’s just for personal satisfaction, yes… just that! However, apart from the (hopefully) nice graphics, you’ll spot your time schedule for the event, right at the bottom of that page.

Enough for now, looking forward to see this edition’s winners. Remember, once you’re lucky, twice you’re good!

Smells like almonds

andreadimarco — Thu, 26 Mar 2009 00:00:00 +0100

With ITS#EIGHT just around the corner, the air I breathe in is getting hotter and hotter here at...

ITS on Diesel Cult There are mainly two good reasons to visit...

andreadimarco — Wed, 04 Mar 2009 12:55:00 +0100

ITS on Diesel Cult

There are mainly two good reasons to visit Diesel Cult. First of all, it’s a place where you’ll meet people mostly “preaching” about style, music, places and art. The second reason worth noting is that it hosts a mini-site with a narrow subject focus: ITS#EIGHT – The Greatest Show of All. With its clean and unobtrusive interface, combined with bold and vivid images, it perfectly captures the International Talent Support vibe, while it still integrates perfectly into Diesel’s existing interface. It’s been a tricky balance developing a clear and distinctive design for ITS, while trying to remain true to the host brand’s unique, avant-garde outlook.

illy iperEspresso

andreadimarco — Thu, 08 Jan 2009 00:00:00 +0100

In the old days, espresso was usually prepared in one single shot by pressing hot water through...

The Infinite Loop This is one of the early and not fully...

andreadimarco — Thu, 23 Oct 2008 00:00:00 +0200

The Infinite Loop

This is one of the early and not fully developed pictures created as one of the several proposals for the ITS#EIGHT main theme. The study moved its tiny first steps from the eight number… the concept of infinite loop… the infinetely big and the infinitely small. What would it look like to fall into such a convergence zone?

If I had developed it any further, I would have embraced elements of the supernatural, the psychological, the almost-but-not-quite, the unbelievable told in terms that could have been believed.

Branding

andreadimarco — Sun, 05 Oct 2008 00:00:00 +0200

Generally speaking, in and out of academic circles, people agree that brands play a central role...

Marketing is everything. Hardly...

andreadimarco — Sun, 21 Sep 2008 16:26:00 +0200

If you work in the Marketing field, you will spend most of your professional career worrying about a...

Video

andreadimarco — Fri, 01 Aug 2008 00:00:00 +0200