Mindplay

Marketing to customers instead of other businesses is a pretty different thing. Still some people think that marketing is marketing, no matter to whom it applies, since people are just people, after all. And indeed they are. However, the difference is once again made by the reference social group in which real people operates. The marketing discipline is fairly skeptic toward concepts like being true to one’s self, as humans can just behave toward each other, by definition.

Accordingly, company strategies will differ by a very good measure, wether they are business focused or customer oriented. But wait, there’s even more, as the configuration and overall level of complexity of marketing strategies and activities will greatly vary upon many other factors. For a company with a long B2B tradition, the decision to face B2C markets is certainly a major change, so I believe this MDS workshop will be quite challenging and stimulating to complete.