January 14th, 2011
andreadimarco

The BeFit projet

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This is one of the projects around which I’m wrapping my mind these days at MDS. Unfortunately I can’t get into much detail here, but I can say I’m sporting some pretty nice design thinking methodologies to help me come out with a radical innovation somewhere in the food sector.

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.