July 12th, 2001
andreadimarco

Noiza

The Noiza experience was one of my first attempts to grapple, however mediately, with the lack of practical applications beside theoretical studies, which is typical to italian universities. That’s why, packed with all my twenty’s enthusiasm, I engaged in this start-up, playing as art director. As of today, sitting back and thinking about past work, I’m surprised these pieces don’t arouse that classic feeling of revulsion I’m used to, when examining something done in the past. Either the identity work and the various illustrations just look ok to me.

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.