May 9th, 2005
andreadimarco

Masotina identity

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If you do a lot of identity work, you know the worst clients to work for are… happy-go-lucky pleople that operate in the communication field. You see, they generally pretend to know the subject matter by heart, and they also look like they feel on top of the world everyday, ready to solve the deepest mysteries of Marketing… at a budget.

Happily, Antonella Masotina, head of the agency, is far from matching this stereotype, so all I can really say is that I had a great time working together with her open-minded entourage. They allowed for consideration of new possibilities, to generate and express possible solutions even when they were very unsure, so I could soon match on screen their business philosophy.

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.