February 7th, 2008
andreadimarco

The Greatest ITS

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Well, International Talent Support itself is really a long conversation between creative talents, design schools, institutions and brands. ITS communicates about and through creativity in the medium of brands. Ok, I promise I won’t get more technical than this, it’s enough to say that ITS is an umbrella construct that comprises many different activities and practices which together have not a unique position in society. It’s just ITS.

That said, it also becomes clear how a profusion of words is needed to talk about it and what it does. The Greatest ITS is, surprisingly enough, a collection of the best and most influential articles written on the subject matter.

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.