July 11th, 2008
andreadimarco

The Sinners’ Parade

Feature Image

All in all, I’m sure I can refer to this project as a risky job, since the whole color management work was done practically blinded. At that time, we were following a tight series of deadlines for the upcoming ITS#SEVEN event, so we had no extra resources to spend on the catalogue itself (read Time, the biggest resource ever). I realized early that printing full color high-quality photo shoots on uncoated paper would have been problematic but… I just could not imagine so really poor results brought by color proofs. All those delicate color nuances… all those subtle shades of grey… all gone… all pure black… well, nearly. However, it was unacceptable nonetheless for such an high-quality product (as it was in our intentions). Moreover we had no time for trials an errors, we had just enough time to go for the final printing process!

I had to examine carefully all the proofs, plus paper’s technical specification: I remember I was searching for useful clues, something that would shred some light on a viable color management solution. I noted down everything relevant and problematic and built a suitable under-color removal curve upon my considerations. Last but not least, I crossed all of my fingers while building the final PDF file.
Maybe not expertise, maybe not a gut feeling, maybe we owe something to an Unnamed God: the fact is that the final result, even if less then perfect, was fine enough to please expert eyes!

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.