July 20th, 2008
andreadimarco

Catwalk FX

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I had my first experience with multi-display production and presentation systems dealing with preparation of ITS#SEVEN fashion show. Dataton Watchout was our platform of choice to boost the emotional intesity of each collection on catwalk, and raise its dramatic qualities to full potential. I was really happy with the final results once we got live on stage. However, I must admit it, I made a couple of inaccuracies, which fortunately no one seemed to notice. I don’t know if they were just nerdy details or it was because top-models did finally catch all people’s attention… you guess it! The fact is that I learned a trick or two throughout this experience. So, if I were to do this again, I can tell you I would do this slightly differently.

By the way, the fashion show has just been gorgeous and I’m proud of what I did. Viewing it live, I felt almighty!

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.