ITS on Diesel Cult
There are mainly two good reasons to visit Diesel Cult. First of all, it’s a place where you’ll meet people mostly “preaching” about style, music, places and art. The second reason worth noting is that it hosts a mini-site with a narrow subject focus: ITS#EIGHT – The Greatest Show of All. With its clean and unobtrusive interface, combined with bold and vivid images, it perfectly captures the International Talent Support vibe, while it still integrates perfectly into Diesel’s existing interface. It’s been a tricky balance developing a clear and distinctive design for ITS, while trying to remain true to the host brand’s unique, avant-garde outlook.