March 4th, 2009
andreadimarco

ITS on Diesel Cult

There are mainly two good reasons to visit Diesel Cult. First of all, it’s a place where you’ll meet people mostly “preaching” about style, music, places and art. The second reason worth noting is that it hosts a mini-site with a narrow subject focus: ITS#EIGHT – The Greatest Show of All. With its clean and unobtrusive interface, combined with bold and vivid images, it perfectly captures the International Talent Support vibe, while it still integrates perfectly into Diesel’s existing interface. It’s been a tricky balance developing a clear and distinctive design for ITS, while trying to remain true to the host brand’s unique, avant-garde outlook.

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@Mindplay

A long time ago... Eons ago actually, back in ancient days, before Google was first established, I came in the beautiful Trieste, one of the nicest ecosystems in Italy, where I attended at the University and was steeped into the very secret knowledge, the Lore of Brand Specialists... Deep in the woods –with orcs, balrogs and many other fantastic creatures (well, not really, but there are lots of insurance operators and financial institutions out there), the best phase of my life started.