We are all aware that the role of the “visual” is increasingly being seen as central to human perception, at least in contemporary cultures. Images, effects and artifacts allover play a powerful part in shaping our mental horizon. Even though our world is more often than not qualified as virtual, populated as it is by near-to-perfect images… the internet… new technologies… and many many things that deepen and widen the gap between nature and culture, our everyday lives are dominated by materials.
So here’s a chance for you to get to know better the material world you’re living in. Samplemat is above all, well… concrete, as it aims to select, collect, describe and archive all sorts of materials you may possibily come into contact with, both common and unique, complete with advices and descriptions of their potential applications in various fields.
We live in a material world, by the way…
More about Andrea Di Marco
With in-depth maturity in visual design, art-direction and communication for top level brands, Andrea has proven skills, education, experience, abilities and knowledge in developing marketing research and building today's branding cultural discourse.
