Pixar grows Up!

Since its very beginning, Pixar Animation Studios is all about wonderful storytelling, connecting with people in a way that do not involve anything but pure emotion, so the eye, the mind and the heart are not caught up in the clutter.
Following its tradition, Pixar’s new feature film Up again pushes the envelope of emotional expression in the opposite way than its nearest competitors. You know, there’s something that Pixar does so exceptionally right, while others make you go so “meh”…
While almost every large scale animation movie design looks quite fine today, with mostly great character lighting, overall smooth animation and starring funny voices from leading hollywood celebrities, packing progressively more and more marketing potential into a single production, Pixar goes the other way around, purposefully streamlining all the visuals and building upon symbols.
It’s not that Up’s imagery lacks complexity whatsoever, or that Pixar’s artists do not execute with more craft and care than their rivals, as actually quite the opposite applies. However, Renderman technology, together with a storm of CG techniques at disposal, are just considered as means to express complex real life feelings, so that taking away all the noise, they leave you with just the essence, the heartfelt issues.

So Up, as any other Pixar movie to date, is first and foremost a tale with a unique promise: building upon universal themes to make us think once more about “who we are” and “what we stand for”, thus creating bold meanings, capable of touching us with a variety of feelings.
I strongly encourage you all to get to a theatre near you early and enjoy such a lovely adventure, whose first fifteen minutes or so, I’m sure, will indelebly rest impressed upon your hearts.