If you do a lot of identity work, you know the worst clients to work for are… happy-go-lucky pleople that operate in the communication field. You see, they generally pretend to know the subject matter by heart, and they also look like they feel on top of the world everyday, ready to solve the deepest mysteries of Marketing… at a budget.
Happily, Antonella Masotina, head of the agency, is far from matching this stereotype, so all I can really say is that I had a great time working together with her open-minded entourage. They allowed for consideration of new possibilities, to generate and express possible solutions even when they were very unsure, so I could soon match on screen their business philosophy.
More about Andrea Di Marco
With in-depth maturity in visual design, art-direction and communication for top level brands, Andrea has proven skills, education, experience, abilities and knowledge in developing marketing research and building today's branding cultural discourse.
