I had my first experience with multi-display production and presentation systems dealing with preparation of ITS#SEVEN fashion show. Watchout was our platform of choice to boost the emotional intesity of each collection on catwalk, and raise its dramatic qualities to full potential. I was really happy with the final results once we got live on stage. However, I must admit it, I made a couple of inaccuracies, which fortunately no one seemed to notice. I don’t know if they were just nerdy details or it was because top-models did finally catch all people’s attention… you guess it! The fact is that I learned a trick or two throughout this experience. So, if I were to do this again, I can tell you I would do this slightly differently.
By the way, the fashion show has just been gorgeous and I’m proud of what I did. Viewing it live, I felt almighty!
More about Andrea Di Marco
With in-depth maturity in visual design, art-direction and communication for top level brands, Andrea has proven skills, education, experience, abilities and knowledge in developing marketing research and building today's branding cultural discourse.
