Category: Featured

illy iperEspresso

illy iperEspresso method

In the old days, espresso was usually prepared in one single shot by pressing hot water through ground coffee. The Flintstones used to brew it solely with steam pressure, but that’s a different thing. Nowadays, drumroll please, we do have an option: it’s called iperEspresso and is brought to you by those fine folks at [...]

The Infinite Loop

The Infinite Loop

This is one of the early and not fully developed pictures created as one of the several proposals for the ITS#EIGHT main theme. The study moved its tiny first steps from the eight number… the concept of infinite loop… the infinetely big and the infinitely small. What would it look like to fall into such [...]

Branding

Branding

Generally speaking, in and out of academic circles, people agree that brands play a central role in marketing. Introduced during XVIII century as symbols standing for quality and tradition, brands suddenly became a pervasive socio-economic phenomenon. Due to the astonishing variety of effects revealed by their impact on emerging cultures, brands stimulated a lot of [...]

Marketing is everything. Hardly…

Someone said marketing is everything

If you work in the Marketing field, you will spend most of your professional career worrying about a lot of very similar, yet totally different concepts. You’ll deal with relationship marketing, experience marketing, permission marketing, whatever. If you understand what they are for, why they have been introduced and if they really differ from one [...]

In Seventh Heaven

ITS#SEVEN

International Talent Support is all about pure talent: it seeks to articulate the connections between the complex processes of cultural production, consumption and creativity, which here is intended in its broadest possible sense. Truth be told, it somehow manages to combine the three. Despite the fact that we all seem to know what we are [...]