Marketing rules. It plays an extensive function in business’ practice and scholars provide pivotal evidence about the phenomenon. Anyway, the academic discourse seeking to define the concept of marketing and its measurable economic relevance is still ongoing: in the wrong direction I might add.
Even though the essential marketing practice is old as human trade is, [...]
In all likelyhood, unless you work as a freelance1, you will spend most of your professional career worrying about a variety of issues, most of which are not strictly related to your core expertise. Dreaming of your career as a super-duper manager, I bet you can figure on all sorts of cool things happening to [...]
What crazy times these are. We all envisage a situation of economic crisis, so severe that a cut in general demand prevent a multitude of companies from continuing to service their investments. However, crazy times call for crazy organizations, the ones that really understand the fallacy and insanity inherent the Steady Growth Model; the ones [...]
It’s definetly a good idea to check your mailbox frequently these days —before and after school, during lunch, and at other times during the day if possible. If you ever see a package with your name on it, coming from EVE headquarters in Italy… well, chances are you’ve been selected to be one of ITS#EIGHT [...]
There are mainly two good reasons to visit Diesel Cult. First of all, it’s a place where you’ll meet people mostly “preaching” about style, music, places and art. The second reason worth noting is that it hosts a minisite with a narrow subject focus: ITS#EIGHT – The Greatest Show of All. With its clean and [...]
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