October 2009
2 posts
Consumer Zeitgeist
Marketing rules. It plays an extensive function in business’ practice and scholars provide pivotal evidence about the phenomenon. Anyway, the academic discourse seeking to define the concept of marketing and its measurable economic relevance is still ongoing: in the wrong direction I might add.
Even though the essential marketing practice is old as human trade is, its widely accepted body of...
The rush for increased productivity
In all likelyhood, unless you work as a freelance[1. I’m not saying that freelancers’ life is plain & simple, as I know the opposite generally applies. However, freelancers do have more room for manoeuvre as they can lead their own way out of the troubles.], you will spend most of your professional career worrying about a variety of issues, most of which are not strictly...