Yearly Archive: 2009

Pixar grows Up!

Pixar grows Up!

Since its very beginning, Pixar Animation Studios is all about wonderful storytelling, connecting with people in a way that do not involve anything but pure emotion, so the eye, the mind and the heart are not caught up in the clutter.
Following its tradition, Pixar’s new feature film Up again pushes the envelope of emotional expression [...]

Consumer Zeitgeist

Consumer Zeitgeist

Marketing rules. It plays an extensive function in business’ practice and scholars provide pivotal evidence about the phenomenon. Anyway, the academic discourse seeking to define the concept of marketing and its measurable economic relevance is still ongoing: in the wrong direction I might add.
Even though the essential marketing practice is old as human trade is, [...]

The rush for increased productivity

Personal Productivity

In all likelyhood, unless you work as a freelance1, you will spend most of your professional career worrying about a variety of issues, most of which are not strictly related to your core expertise. Dreaming of your career as a super-duper manager, I bet you can figure on all sorts of cool things happening to [...]

The Greatest Show of All

ITS#EIGHT Setup

What crazy times these are. We all envisage a situation of economic crisis, so severe that a cut in general demand prevent a multitude of companies from continuing to service their investments. However, crazy times call for crazy organizations, the ones that really understand the fallacy and insanity inherent the Steady Growth Model; the ones [...]

Plié and spring upward

Plié and spring upward

It always comes to me as great surprise to discover new interests. I’ve never been a fan of dance, in general, but Corrado caught my attention with Trieste per la Danza 2009. This is the latest edition of an international dance festival, which brings to light the marvelous exhibitions of the most interesting contemporary dance [...]

Once you’re lucky…

Once you're lucky... Twice you're good!

It’s definetly a good idea to check your mailbox frequently these days —before and after school, during lunch, and at other times during the day if possible. If you ever see a package with your name on it, coming from EVE headquarters in Italy… well, chances are you’ve been selected to be one of ITS#EIGHT [...]

Smells like almonds

Working on ITS#EIGHT Catalogue

With ITS#EIGHT just around the corner, the air I breathe in is getting hotter and hotter here at work. During the last few weeks the door belled more or less everyday, leading the whole staff to desperation! Express couriers deliver tens of portfolios each day, coming from international designers all around the world, willing to [...]

ITS on Diesel Cult

ITS#EIGHT on Diesel Cult

There are mainly two good reasons to visit Diesel Cult. First of all, it’s a place where you’ll meet people mostly “preaching” about style, music, places and art. The second reason worth noting is that it hosts a minisite with a narrow subject focus: ITS#EIGHT – The Greatest Show of All. With its clean and [...]

illy iperEspresso

illy iperEspresso method

In the old days, espresso was usually prepared in one single shot by pressing hot water through ground coffee. The Flintstones used to brew it solely with steam pressure, but that’s a different thing. Nowadays, drumroll please, we do have an option: it’s called iperEspresso and is brought to you by those fine folks at [...]