This is one of the early and not fully developed pictures created as one of the several proposals for the ITS#EIGHT main theme. The study moved its tiny first steps from the eight number… the concept of infinite loop… the infinetely big and the infinitely small. What would it look like to fall into such [...]
Generally speaking, in and out of academic circles, people agree that brands play a central role in marketing. Introduced during XVIII century as symbols standing for quality and tradition, brands suddenly became a pervasive socio-economic phenomenon. Due to the astonishing variety of effects revealed by their impact on emerging cultures, brands stimulated a lot of [...]
If you work in the Marketing field, you will spend most of your professional career worrying about a lot of very similar, yet totally different concepts. You’ll deal with relationship marketing, experience marketing, permission marketing, whatever. If you understand what they are for, why they have been introduced and if they really differ from one [...]
International Talent Support is all about pure talent: it seeks to articulate the connections between the complex processes of cultural production, consumption and creativity, which here is intended in its broadest possible sense. Truth be told, it somehow manages to combine the three.
Despite the fact that we all seem to know what we are talking [...]
I had my first experience with multi-display production and presentation systems dealing with preparation of ITS#SEVEN fashion show. Watchout was our platform of choice to boost the emotional intesity of each collection on catwalk, and raise its dramatic qualities to full potential. I was really happy with the final results once we got live on [...]
All in all, I’m sure I can refer to this project as a risky job, since the whole color management work was done practically blinded. At that time, we were following a tigh series of deadlines for the upcoming ITS#SEVEN event, so we had no extra resources to spend on the catalogue itself (read Time, [...]
It clearly helps having a solid background in Computer Graphics when you deal with visual materials everyday. So, when Fabio talked to me about “The Gate” video installation he was working on and the problems he was facing, I had the right weapon to use just at hand.
Sketching a heart-shaped winged figure in three dimension [...]
EVE headquarters proudly host, up in the attik, a “protected reserve for talents”: a project that will take the very essence of International Talent Support –over 5 tons and counting of ideas, emotions and creativity, a treasure that ITS collected during seven editions of endless activity– and give it back to the whole humanity to [...]
Sometimes I have the feeling of being imprisoned by the unruly size and convoluted systems in use by italian bureaucracy. Sometimes legal obstacles are difficult if not impossible to overcome and all you can do is write down long and complicated texts in place of nice and clear statements. Here is where information design comes [...]
Well, International Talent Support itself is really a long conversation between creative talents, design schools, institutions and brands. ITS communicates about and through creativity in the medium of brands. Ok, I promise I won’t get more technical than this, it’s enough to say that ITS is an umbrella construct that comprises many different activities and [...]
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