TotalTool and POLI.design joined up to envision an art exhibition at Piazza Portello, that will be presented during the next Salone del Mobile, which will take place in Milan, on April 12-17, 2011.
Piazza Portello area is situated at the center of a grand re-qualification project, carried out by means of a series of building works, signed by some of the brightest stars in Italian architecture. The scope of the project is to complement the existing gallery structure in the trade center with artistic installations, thus positioning it as a modern-day hub, where shopping, conversation, recreation and rest become possible.
A carefully thought set-up, made of colorful and playful audio-visual appliances, is aimed to reinvent both trade and leisure time. Passers-by are immersed into beautiful means of playful communication. People are driven by curiosity to interact with them at both sides of the gallery, thus relating not only with technology, but with one another. As stated by the creators:
This exhibit has been built with the main purpose of helping people developing positive connections and feelings. Piazza Portello aims to be an inspirational place, an empty canvas where meaningful architectural artworks emerge to invite everyone becoming personally involved into it, and filling it with their own stories. —A. Di Marco
This place will become a relevant destination for a new, young market, who are always looking for satisfaction —whether it’s chores, shopping, or creative stimulation. More importantly, it allows the people of today to experience the importance of doing nothing, which, when done at your own pleasure, is absolutely something. —K. Encanto
This project gives insight into the sphere of human bonding, with both other people and the cultural environment, as well as some understanding related to the daily aspects of living and relating to the world we live in. Hopefully, this might engage people with a sense of gratitude and kindle their affections.